Privacy Policy

1. Introduction The Local Marketing Company ("we," "us," or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with us, including through our website, marketing services, and client communications. This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller The Local Marketing Company is the data controller responsible for your personal data. If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:

The Local Marketing Company
Office 5, Monopoly House, Savoy Close, Andover, Hampshire, SP10 2HZ
Email: dpo@thelocalmarketingcompany.co.uk
Phone: 01264 849786

3. What Data We Collect We may collect and process the following types of personal data:

  • Identity Data (e.g., name, title, company name)

  • Contact Data (e.g., email address, phone number, postal address)

  • Marketing & Communications Data (e.g., preferences for receiving marketing materials, communication preferences)

  • Technical Data (e.g., IP address, browser type, time zone settings, website interaction data)

  • Transaction Data (e.g., payment details and purchase history, if applicable)

  • Usage Data (e.g., how you use our website and services)

4. How We Collect Your Data We collect data in the following ways:

  • Directly from you when you provide it (e.g., via contact forms, email, or telephone)

  • Automatically through cookies and analytics tools when you use our website

  • From third parties such as business partners, social media platforms, and publicly available sources

5. How We Use Your Data We use your personal data to:

  • Provide and manage our marketing services

  • Communicate with you about our services, offers, and events

  • Process transactions and manage accounts

  • Improve our website, services, and user experience

  • Comply with legal and regulatory obligations

6. Legal Basis for Processing We process personal data based on the following lawful grounds:

  • Contractual necessity (when processing is required for a contract with you)

  • Legitimate interests (e.g., marketing, service improvement, fraud prevention)

  • Legal compliance (to fulfill our legal obligations)

  • Consent (where required, such as for direct marketing via email)

7. Data Sharing & Disclosure We do not sell, rent, or trade your personal data. However, we may share your data with:

  • Service providers and business partners who assist in delivering our services

  • Legal or regulatory authorities if required by law

  • Third-party analytics and marketing platforms (where consented to)

8. International Data Transfers If we transfer your personal data outside the UK or EEA, we will ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or other legally approved mechanisms.

9. Data Security We implement appropriate technical and organisational security measures to protect your data from unauthorised access, loss, misuse, or alteration.

10. Data Retention We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law. When no longer needed, we securely delete or anonymise your data.

11. Your Rights Under UK GDPR, you have the following rights:

  • Right to access your personal data

  • Right to rectification (correct inaccuracies)

  • Right to erasure (request deletion)

  • Right to restrict processing

  • Right to data portability

  • Right to object to processing (including direct marketing)

  • Right to withdraw consent (where processing is based on consent)

  • Right to lodge a complaint with the ICO (Information Commissioner's Office)

To exercise any of these rights, please contact us at dpo@thelocalmarketingcompany.co.uk

12. Cookies & Tracking Technologies Our website uses cookies to enhance user experience and analyse traffic. You can manage your cookie preferences through your browser settings. For more details, see our Cookie Policy.

13. Third-Party Links Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. Please review their policies before providing personal data.

14. Updates to This Policy We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated effective date. We encourage you to review this policy periodically.

15. Contact Us For questions or concerns about this Privacy Policy, please contact us at:

The Local Marketing Company
Office 5, Monopoly House, Savoy Close, Andover, Hampshire, SP10 2HZ
Email: dpo@thelocalmarketingcompany.co.uk
Phone: 01264 849786