Aderico Medical
OUR CLIENTS
Specialist participant recruitment company for medical research studies
Aderico Medical specialises in connecting medical device companies and healthcare product manufacturers with ideal participants for human factors, usability, and fieldwork studies. By facilitating these crucial connections, Aderico Medical plays a vital role in improving lives and advancing healthcare products through targeted research and testing. To amplify their digital presence and streamline their participant recruitment process, Aderico Medical partnered with The Local Marketing Company for expert social media management, paid advertising, and website design and development. Our mission was to create a cohesive and impactful digital strategy that highlighted Aderico Medical’s unique services and value proposition.
“He seamlessly took over the management of our social media channels and effortlessly handled a wide range of tasks… often under tight deadlines.”
Social media
management
We managed Aderico Medical’s social media platforms, crafting a bespoke strategy to engage both medical device companies and potential study participants. Through consistent posting, compelling content, and strategic audience targeting on LinkedIn, Facebook, and other relevant platforms, we showcased the importance of human factors and usability studies, driving awareness of Aderico Medical’s role in advancing healthcare outcomes. Our social media efforts increased visibility and positioned Aderico Medical as a thought leader in the field.
This had resulted in exponential statistics, simply from organic posting and engagement, on both Facebook and Linkedin:
Paid
Advertising
To further enhance Aderico Medical’s outreach, we executed targeted paid advertising campaigns across multiple channels, including Meta Advertising through Facebook and Instagram. These campaigns were designed to attract potential study participants for niche medical requirements in specified radii across the United Kingdom, using precise targeting and persuasive messaging to maximise ROI, and keeping CPR (cost per result) as low as possible. By leveraging paid advertising, we ensured Aderico Medical reached the right audiences with the right messages, driving increased engagement and conversions.
Website Design and Development
Recognising the need for a modern and user-friendly digital presence, we helped add to Aderico Medical’s website to better reflect their expertise and streamline the participant recruitment process. The website features intuitive navigation and a brand new case studies CRM that guides both clients and participants through Aderico Medical’s services; optimised for both desktop and mobile devices, ensuring an accessible and seamless experience for all visitors.
“I highly recommend Dmitrijs for all aspects of marketing. With my own background in marketing, I appreciate the ever-evolving complexities of managing various platforms. However, as a business owner, I simply don't have the time or capacity to manage our marketing needs at a granular, everyday level.
This is where Dmitrijs truly excelled. He seamlessly took over the management of our social media channels and effortlessly handled a wide range of tasks, including SEO, website updates, content marketing, print production, and PPC ad campaigns, often under tight deadlines.
I would also highly recommend Dmitrijs for any design work; the work he produced perfectly aligned with our brand identity and image.”
Joselyn Potter
Director | Aderico Medical
Through our comprehensive digital strategy, Aderico Medical experienced a substantial increase in brand visibility, website traffic, and engagement across all channels. The enhanced social media presence and targeted paid advertising campaigns attracted more qualified participants for studies, while the new SEO-optimised website provided a professional and streamlined platform for client interactions and participant sign-ups. Our work not only helped Aderico Medical connect with their ideal audiences but also solidified their position as a leading provider in healthcare research participant recruitment.