The Oak, Smannell
OUR CLIENTS
Cosy, rural, family pub on the outskirts of Andover
The Oak Smannell is a charming and cosy local pub nestled on the outskirts of Andover, renowned for its warm atmosphere, delicious food, and strong sense of community. To enhance its presence both online and within the local area, The Local Marketing Company has partnered with The Oak Smannell since October 2023 to deliver comprehensive social media management, branding/graphic design, and video content services. Our goal was to capture the essence of this beloved pub and translate it into a vibrant digital presence that resonated with both loyal patrons and new visitors.
Social media
management
Our team manages The Oak Smannell’s social media platforms, implementing a tailored strategy that highlighted the pub’s unique offerings and welcoming ambiance. Through engaging posts, regular updates, and interactive content on Facebook and Instagram, we showcased everything from monthly specials and events to the cosy atmosphere that makes The Oak a favourite local spot. This approach not only boosted online visibility but also fostered a vibrant online community, encouraging locals to visit and enjoy what The Oak has to offer.
This increased engagement with customers, both potential and existing, has resulted in phenomenal results across both Facebook and Instagram - with the graphs below clearly showing the true increase in engagement and interactions (From Dec 24 - Aug 25, compared to the previous 9 months) from both followers and non-followers.
Branding and Graphic Design
To create a cohesive and recognisable identity, we developed a refreshed brand aesthetic for The Oak Smannell. This included designing striking graphics for social media, promotional materials, and in-house displays that captured the pub’s rustic charm and community-focused ethos. From signage to event flyers, our graphic design work was aimed at reflecting the warm, inviting vibe of The Oak Smannell, reinforcing its brand presence both online and offline.
Video Content
Video played a crucial role in our strategy, not only showcasing The Oak Smannell’s products but also adding a personal and community-driven element to their digital presence. We produced a variety of video content, including “Meet the Team” videos that introduced the friendly faces behind the bar, and fun, light-hearted reels that captured the pub's lively and welcoming spirit. These videos were instrumental in creating a deeper connection with the audience, turning The Oak Smannell's social media channels into a hub for engaging, authentic content that truly represented the pub's personality and community values.
We have been working with TLMC for over a year now, helping us build a social media presence, create marketing material and building our website. As a very busy small family business it was essential to find a partner that would understand our requirements and business, helping to create content and a following. We did not have the time or background understanding to do what TLMC has been able to do for us.
TLMC's service has been instrumental in creating a social media following, which has helped to bring new customers and remind old/current customers that we are here. In the current marketing environment we have continued to grow and increase business turnover and customer retention through the work TLMC has done and continues to do for us.
Through targeted social media management, a refined branding strategy, and engaging video content, The Local Marketing Company successfully elevated The Oak Smannell’s profile, increasing both footfall and engagement with the local community.
The cohesive branding and lively social media presence not only attracted more patrons but also reinforced The Oak’s reputation as a friendly, community-centred pub. Our work helped The Oak Smannell not only sustain but grow its local patronage, proving the power of effective branding and a strong, video-led digital strategy.